Hi! I'm Daniela.
I’m a graphic designer with over a decade of experience crafting meaningful visual stories that connect brands with people. I specialize in strategic brand identity, commercial storytelling, and multichannel digital design, and I thrive in collaborative environments where I can work closely with teams to deliver designs that align with business goals and user needs.
I believe design is more than just aesthetics—it’s about solving problems, building connections, and creating experiences that resonate. Whether it’s developing a brand identity, designing a responsive website, or crafting a compelling campaign, I’m passionate about creating work that drives results and makes an impact.
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I’m excited to bring my skills and experience to a forward-thinking team where I can contribute to meaningful projects and grow as a designer.
Let’s create something amazing together!
I’ve worked with a diverse range of clients, from dreamers and startups to established agencies and nonprofits. No matter the project, I bring creativity, strategy, and a collaborative spirit to the table.
Strategic
Brand Identities
I love crafting unique, meaningful brand identities & strategies that reflect a company’s values and resonate with its audience—helping businesses stand out and grow through cohesive visual systems that are rooted and a well though strategy.
(Non-Profit & Commercial)
Storytelling
Branding &
I transform brand stories into compelling visual narratives that drive engagement and loyalty across multiple touchpoints. Whether it’s conceptualising and designing campaigns, events, and collaterals, or working on retail design, photography, and point-of-sale (POS) materials, I bring brands to life in ways that resonate with their audiences.
Multichannel Digital Design
I design responsive, visually stunning digital experiences—from websites to social media—that are functional, user-friendly, and aligned with business goals.
Everything
in Between
All of those things that keep the brands moving, I've designed for events, brochures, merchandise, reports, applied illustration, storyboards for animation and video edition, to mention a few.
Over 13 Years of Design Expertise
I’ve spent my career working at the intersection of strategy and design, helping brands grow and thrive. Here’s a snapshot of my journey:
Over 10 Years of Design Expertise
JUNE 2024-PRESENT
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Illustration and Concept Designer at IG Design Group, crafting applied illustrations and marketing design for retail products.
​JUNE 2019 - MAY 2024
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Co-founded Pariity Studio, a human-centered design studio where I partnered with startups and growing brands to develop strategies, messaging, visual identity systems, and digital experiences.
​FEBRUARY 2013 - 2014
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Worked alongside agencies to enhance their creative output and deliver impactful designs.
​JULY 2014 - MAY 2018
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As Co-founder and Creative Director at Nodd, collaborated with NGOs to design multichannel campaigns that drive social change.
How I Work
1.Strategy
Every project starts with understanding the brand or project goals, challenges, and vision. I ask questions, listen closely, research and immerse myself in the brand's world to ensure the design aligns with the brand and their customers needs.
2.Creation
I bring ideas to life through sketches, concepts, and iterations. The stakeholders feedback is key—I believe the best designs come from collaboration.
3. Maintenance
I ensure the final product works for the brief and the audience, and I’m always here to refine and adapt as needed.
