Service
Field
Rebranding, Logo,
Brand identity, Print,
Web
Government project
The Institute for the youth under the wing of The City Hall of San Salvador needed to transform their institutional and outdated image to appeal to those who need them the most: the youngsters.
IMJ
Municipal Institute of Youth
We identified separate areas of work inside the institute: Culture, Tech, Sports, Education, and Environment.
We decided to use an iconography of characters, objects, shapes, and colors to represent each program
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We revamped the logo and gave it a new meaning. The brushes draw the transition of something growing and evolving.
Approach
The Institute was a new project that’s purpose is to benefit the youth of San Salvador. We identified separate areas of work inside the institute: Culture, Tech, Sports, Education, and Environment.
We decided to use an iconography of characters, objects, shapes, and colors to represent each program and create the image that goes along with the ideal communication the institute needed.
Result
The result was an image that welcomed all and those who needed help could feel apart of it. Moreover, the new identity spoke in the same language of the youth, helping to create a sense of pertinence in the community and appeal to a greater quantity of participants.
